Sugar raises many questions both individually and collectively, the consequences of sugar on health are now a global health issue. This conference will take us to the heart of this ingredient to understand what it activates both in terms of memories and in physical terms. How the body manages sugar intake, how it regulates it, understanding the call of sugar, needs and excesses, etc. We will rely on the latest scientific studies in the field, and on the understanding of symbols and memories to shed light on what leads us to consume sugar. We will see together the physical and metaphysical solutions to manage this intake and live the pleasure of sugar intake in a healthy way!